The Souled Store is one of India's largest pop-culture merchandise and casual youth apparel brands, offering licensed T-shirts, sweatshirts, joggers, innerwear, and accessories featuring IPs from Marvel, DC, Disney, Friends, Anime, IPL, and more. Headquartered in Mumbai, it sells through its own D2C website, marketplaces, and a growing chain of offline stores across India.
Vedang Patel co-founded The Souled Store in 2013 with three college friends, turning a shared love of pop culture into one of India's leading youth apparel and merchandise brands. He leads merchandising, marketing, and brand collaborations …
Harsh Lal co-founded The Souled Store in 2013 in Mumbai. He oversees finance, supply chain, and operations at the pop culture apparel and merchandise brand, which has scaled into a Rs 1,200+ crore business.…
Aditya Sharma co-founded The Souled Store in 2013 with three friends from college. He focuses on technology and growth at the company, which has become India's largest pop-culture and licensed merchandise apparel brand.…
Rohin Samtaney co-founded The Souled Store in 2013 in Mumbai. He works across sales, expansion, and operations at the youth fashion and licensed merchandise brand.…
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