Customer Advocacy Manager

Our Customer Advocacy Manager is responsible for building and nurturing strong relationships with customers to turn them into enthusiastic brand advocates. This role focuses on capturing customer success stories, managing advocacy programs, and amplifying the voice of the customer across marketing, sales, and product teams.
 
This role requires on-site presence at HQ three days a week.

Responsibilities

Develop and execute a customer advocacy strategy that drives engagement, retention, and brand loyalty

Identify satisfied customers and recruit them into advocacy programs (case studies, testimonials, references, reviews, and events)

Manage customer reference programs to support sales and marketing initiatives

Collaborate with marketing to create compelling customer stories, including case studies, videos, and social proof

Partner with customer success and support teams to identify advocacy opportunities

Organise and manage customer events, webinars, and community initiatives

Track and report on advocacy program performance and ROI

Gather and share customer feedback with product and leadership teams to influence roadmap decisions

Maintain relationships with key customer champions and stakeholders

Requirement

Qualifications

3-5 + years of experience in customer marketing, customer success, or advocacy roles

Strong storytelling and content development skills, and Experience with Salesforce 

Excellent relationship-building and communication abilities

Analytical mindset with the ability to measure program success

Ability to manage multiple projects in a fast-paced environment

Skills

Familiarity with customer lifecycle and journey mapping

Public speaking or event management experience

Knowledge of social media and community engagement strategies

Strategic thinking with a proven ability to execute

Strong project management skills with exceptional attention to detail

Creativity and storytelling ability

Success Metrics

Number and quality of customer advocates recruited

Volume and impact of customer-generated content

Customer participation in references and events

Influence on pipeline and revenue through advocacy efforts

Customer satisfaction and retention improvements