Partner Program Lead

ABOUT US
Acceldata is the market leader in Enterprise Data Observability. Founded in 2018 and backed by top investors including Insight Partners, March Capital, Lightspeed, Sorenson Ventures, Industry Ventures, and Emergent Ventures, we are a Series-C funded company headquartered in Silicon Valley.
 
Our Enterprise Data Observability Platform—the first of its kind—helps enterprises build and operate world-class data products by ensuring data is reliable, trusted, and ready to power today’s most critical technologies, including AI, LLMs, Analytics, and DataOps.
 
Delivered as a SaaS solution, Acceldata is trusted by leading global organizations such as HPE, HSBC, Visa, Freddie Mac, Manulife, Workday, Oracle, PubMatic, PhonePe (Walmart), Hershey’s, Dun & Bradstreet, and many more.

Position Summary
We are seeking a results-driven Partner Marketing Manager to build and scale Acceldata's partner marketing function across strategic alliance, technology, channel, and ecosystem partnerships.
This role will be responsible for developing and executing joint demand generation programs, managing Acceldata's presence at key partner events, creating compelling co-branded content, and driving measurable partner-sourced and partner-influenced pipeline. The ideal candidate will have experience working with enterprise technology partners and a proven track record of executing high-impact campaigns that generate awareness, engagement, and revenue.
You will work closely with Partner Management, Sales, Product Marketing, Demand Generation, and Strategic Alliance teams to create scalable partner marketing programs that accelerate pipeline growth and strengthen Acceldata's position within key partner ecosystems.

Key Responsibilities
Joint Demand Generation
Design, execute, and optimize integrated partner marketing campaigns with strategic alliance partners .
Build and execute account-based marketing (ABM) programs in collaboration with alliance and field sales teams.
Develop repeatable partner marketing motions that drive awareness, engagement and qualified pipeline.
Align partner campaigns with Acceldata's go-to-market priorities and target accounts.
Event Strategy & Execution
Manage Acceldata's participation in strategic partner events and conferences.
Plan and execute event sponsorships, speaking opportunities, executive meetings, customer engagements, and partner networking activities.
Coordinate Acceldata's presence at events including:
Knowledge
AWS re:Invent
VAST Data Forward
Reltio DataDriven
Measure event effectiveness and optimize investment based on pipeline and revenue outcomes.
Co-Branded Content Development
Create compelling co-branded assets including:
Solution briefs
Joint value propositions
Customer success stories
Executive presentations
Partner sales enablement materials
Thought leadership content
Collaborate with partner marketing teams to ensure messaging alignment and market relevance.
Develop customer-facing case studies highlighting joint customer success stories and business outcomes.
Pipeline Measurement & Reporting
Establish and manage partner marketing attribution frameworks in Salesforce.
Track partner-sourced and partner-influenced pipeline performance.
Analyze campaign effectiveness and provide actionable recommendations for optimization.
Develop dashboards and reporting mechanisms to measure marketing contribution to alliance-generated revenue.
Partner closely with Sales Operations and Revenue Operations teams to ensure data accuracy and reporting consistency.
Cross-Functional Collaboration
Partner with Alliance Managers, Sales, Product Marketing, Demand Generation, Customer Success, and Executive Leadership teams.
Support field teams with partner-facing marketing materials and campaign execution.
Provide market insights and partner feedback to improve future marketing initiatives.

What Makes You a Great Fit for This Position?
7+ years of experience in B2B Partner Marketing, Alliance Marketing, Channel Marketing