Key Result Areas | SupportingActions |
Product strategy | - Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Create buy-in for the product vision both internally and with key external partners
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Product Development | - Building scope and requirements for digital platforms basis the product strategy
- Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
- Translate product strategy into detailed requirements and prototypes
- Work with design team to guide design of UI/UX
- Considering the product lifecycle - own, prioritize and execute the product roadmap
- Define and analyze metrics that inform the success of product across digital channels
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Stake Holder Management | - Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support.
- Collaborate with Business, Tech and Vendors for requirements and product delivery
- Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.
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Technical and QA Team engagement | - Working closely with the technical team to build and deliver the product
- Working closely with third party partners for integrations/customizations and defining technical service level agreement.
- Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
- Self-QC the finished product knowing the initial product requirements
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User Experience enhancements basis Analytics | - Study data from customer analytics and define, alter and enhance design processes whenever required
- Analyzing data to understand the various user pain points and then making changes to the product accordingly
- Enhancing product feature-wise flow and usage and defining new user journeys
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Managing Product Release Cycle management | - Owning the product development lifecycle month-on-month
- Prioritizing feature development and enhancements for every release
- Setting timelines and stake holder management for features
- Using analytics to optimize process flows and identify/solve customer issues
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