Director GTM Engineering

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 200,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,200 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$8 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. We're hiring a Director of GTM Engineering leader to own and transform the technology backbone of our go-to-market engine. This role sits at the intersection of our Data & AI, Revenue, and Growth teams. Your mandate: evolve our stack from high-performing to best-in-class — more automated, easier to monitor, and tightly connected to our Data & AI platform. What You'll Do Own the GTM architecture end-to-end Take technical ownership of Salesforce (revenue and CRM), Marketo, and connected tools including Demandbase, data enrichment, the data warehouse, analytics, and sales engagement platforms. Define and maintain a clear target architecture for how ads, web, marketing technology, CRM, data, and AI systems work together. Make the stack AI- and experiment-ready Streamline how signals and events flow from ad platforms through Marketo and Salesforce into reporting — standardizing integrations and patterns along the way. Design the foundations for AI-powered growth: reliable event streams, data contracts, and APIs that support AI agents and analytics. Build and lead the team Hire and lead a small, high-caliber engineering pod focused on revenue and marketing systems. Own a roadmap that balances quick wins (smoother automation, cleaner lead flows, clearer attribution) with longer-term platform investments. Partner deeply with GTM stakeholders Work with Growth Product, Growth Marketing, Revenue Systems, and regional Revenue Operations to turn GTM strategies into scalable systems and data flows. Improve lead routing, experimentation frameworks, ideal customer profiling, and lifecycle management across the funnel. Raise the bar on quality and reusability Set standards for data governance, tracking, attribution, retention, and privacy/deletion workflows across tools. Implement monitoring, alerting, and QA so the health of GTM systems is transparent and issues surface early. Shift from one-off campaign builds to reusable templates, components, and integration patterns. Who You Are GTM systems engineering leader. 15+ years in software or data engineering with experience owning or building GTM, revenue, or marketing systems for high-growth B2B SaaS, fintech, or similar environments. Hands-on architect who ships. Comfortable with APIs, data models, workflow engines, and co