Manager, Marketing Operations, America

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re seeking a talented and experienced Marketing Operations Manager that will play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You’ll collaborate with Marketing and Sales teams around the world to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. You’re a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimization. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth. The role is based in San Francisco Responsibilities: Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimized for campaign success. Spin up landing pages using existing, team-maintained templates; maintain a strong working knowledge of landing page and email best practices. Build and manage target account audiences in Demandbase, Hightouch, Salesforce, and Marketo, and activate them across downstream channels by feeding audiences into LinkedIn, Google Ads, or Meta Ads for retargeting to drive ABM-focused marketing motions. Set up and execute outreach sequences in Outreach.io, including post-event automation. Execute (not architect) infrastructure tasks supporting mass email sending, such as warming up additional sending domains/inboxes as directed. Set up and test the webinar registration/routing system; QA lead routing after every lead upload to confirm records are routed correctly, catching errors before they reach the sales team. Own quality control on your own output: proactively flag ambiguous or risky sends