Manager, Performance Marketing, Ad Tech & Measurement

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re looking for a hands-on B2B performance marketer who can connect upper-funnel media to measurable acquisition outcomes. This role sits at the intersection of media, AdTech, MarTech, measurement, and demand generation—you’ll help turn impressions and engagement across programmatic, CTV, YouTube, LinkedIn, Meta, and emerging channels into qualified pipeline and revenue. You’ll own the campaign infrastructure and measurement systems that make this possible, from campaign and audience strategy to tagging, first-party audiences, lead enrichment, and the flow of signals between media platforms, Marketo, Salesforce, and analytics. You’ll also develop practical ways to evaluate lead quality and identify early signals of downstream performance, helping the team make smarter investment decisions while B2B conversion cycles mature. This role is based in San Francisco. Responsibilities: Own full-funnel B2B brandformance across programmatic display/video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting brand media to qualified pipeline and revenue. Manage campaign and media operations, including insertion orders, line items, audiences, budgets, pacing, frequency, inventory, and creative optimization. Develop and test first-party, account-based, behavioral, retargeting, and prospecting audiences to improve targeting and lead quality. Own advertising measurement infrastructure across Google Tag Manager, DV360, Floodlight, pixels, conversion tracking, and view-through measurement. Troubleshoot tagging, tracking, attribution, and data-quality issues across media platforms, websites, CRM systems, and analytics. Partner with Marketing Operations and RevOps to connect media signals with Marketo, Salesforce, lead enrichment, lifecycle stages, and offline conversions.