Manager, Spain Marketing

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About The Team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company’s growth and success. What You’ll Do Build and execute Airwallex’s marketing presence in Spain, translating EMEA and global priorities into relevant local-market activity that builds credibility, generates demand and supports commercial growth across SME and Enterprise. The role should act as the local-market marketing orchestrator: owning the Spain plan, prioritising the right audiences and channels, coordinating regional and global teams, and ensuring activity is executed with commercial focus and measurable impact. This is consistent with the EMEA operating model for country marketing managers, who own local strategy and oversee execution with regional, global and commercial stakeholders. Responsibilities: Market strategy: Develop and manage the Spain marketing plan across always-on and campaign-based initiatives, aligned to business priorities, target segments and priority verticals. Events and experiences: Own the end-to-end planning and execution of owned, partner-led and sponsored events; build a clear link between event participation, sales engagement and pipeline. Community and ecosystem building: Develop relationships with relevant Spanish founders, finance, technology, e-commerce, travel and industry communities. Partner marketing: Create and activate co-marketing initiatives with strategic and channel partners, associations, media and ecosystem players. Localisation and content: Adapt EMEA/global campaigns, messaging, case studies and assets for Spanish audiences, with strong local-market judgement rather than simple translation. Sales and GTM support: Work closely with Spain commercial leadership, AEs and SDRs to identify opportunities, support launches and improve account and pipeline engagement. Digital and growth activation: Partner with EMEA paid media, SEO, ABM, campaign and lifecycle