Senior Manager, Growth Innovation

About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles . You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team You’ll be part of a collaborative, results-driven Growth team that thrives on strategic, creative campaigns that move the business forward. We value creativity, data-driven decision-making, and a builder’s mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex’s impact globally. We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds. What you'll do You'll own the strategy and execution of growth innovation campaigns and initiatives that drive product adoption, increase gross profit per customer, and activate existing Airwallex customers. Growth Innovation sits at the intersection of product, regional teams, marketing, and data. You'll develop hypothesis-driven campaigns (product adoption initiatives, rewards, promotions, etc), design creative approaches to engage customers, run rapid experiments to test new approaches, and cascade winning campaigns globally while tailoring execution to regional needs. This role is high-velocity and works with ambiguity: the Growth team is relatively new and evolving, priorities shift frequently as we learn what works, and you'll navigate real-time feedback from regional teams, product partners, and data insights. You'll need to balance global standardization with regional customization, move fast on testing, and communicate findings clearly to inform business decisions. This role is based in San Francisco. Responsibilities: Generate insights and findings: analyze payments campaign performance, identify patterns in customer behavior to identify pockets of growth. Design and execute end-to-end growth innovation payments campaigns: develop hypotheses, set up A/B tests, analyze results, iterate, and scale winning campaigns across regions and customer segments. Partner closely with the Product, Product Marketing and GTM teams on product adoption initiatives: design messaging, incentives, and customer experiences that drive adoption of new or underutilized Airwallex products (focusing on Payments), have a deep understanding of our product, clearly defined USP, and target ICP. Own payments rewards and incentives strategy: design global rewards frameworks and promotional campaigns that encourage customers to adopt