Marketing Events Lead, Brand

About the role

As an Events Lead, Brand at Anthropic, you will own the strategy and execution of brand-focused events that create meaningful experiences and build Anthropic's share of mind in the AI landscape. You'll sit within the Marketing Events team and be responsible for conceptualizing, producing, and measuring events that authentically communicate who Anthropic is and what we stand for—from intimate thought leadership gatherings to large-scale brand activations at industry tentpole moments.

Each experience the team creates prioritizes tangible problem-solving through live demonstrations and technical deep-dives, meaningful dialogue that advances both the technology and its responsible implementation, and direct business impact through growing brand awareness and customer affinity. You'll work cross-functionally with brand creative, communications, policy, and product teams to ensure every event reinforces Anthropic's unique position as a company building safe, reliable AI.

This is an ideal role for someone who thrives at the intersection of brand storytelling and experiential production—someone who can translate a brand's values into physical and digital moments that resonate with diverse audiences, from developers to enterprise executives to policymakers.

Responsibilities

• Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare

• Manage a team of full time and contracted employees

• Lead end-to-end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on-site execution, and post-event analysis

• Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three-dimensional spaces

• Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development

• Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies

• Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows

• Develop and manage relationships with external production agencies, venue partners, and experiential design firms

• Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals

• Manage event budgets and timelines, balancing creative ambition with operational rigor

• Stay current with experiential marketing trends, emerging event technologies, and innovative formats that could elevate Anthropic's event presence

• Support the development of "Event in a Box" toolkits and brand guidelines for partners and internal teams hosting Anthropic-adjacent experiences

You may be a good fit if you

• Have 18+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high-growth technology company or creative agency

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