Regional Marketing Program Manager

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we're creating a legacy that goes beyond business—one that's changing the world for the better.

Summary

The Regional Marketing Manager, India is a member of the Global Customer Experience team. The position reports to the Global Director Customer Experience and you will work closely with them to define, execute and measure impact of the marketing strategies and plans for the India and South-East Asia Region. This role will be a part of the India Leadership Team (ILT) responsible for building brand awareness and enabling higher market share in the region. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity.

Key Accountabilities

As a member of the Customer Experience team:

Strategic Planning & Execution

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Conduct market analysis to identify trends, opportunities, and competitive threats.
• Work with sales to create segment and channel strategies
• Define and manage marketing budgets and ROI tracking.

Brand Management

• Strengthen brand identity and ensure consistent messaging across all platforms.
• Manage digital presence including SEO, social media, website, and email campaigns.
• Coordinate the development of marketing materials (brochures, datasheets, case studies, etc.).

Lead Generation & Campaigns

• Plan and execute demand generation campaigns to attract prospective customers.
• Collaborate with the sales team to align marketing efforts with sales goals.
• Use CRM and marketing automation tools to track leads and engagement.

Product Marketing

• Work with the offering value streams to fine tune the value proposition of new offerings in your region
• Launch and promote offerings effectively.
• Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs).
• Develop product positioning, messaging, and training materials for the sales team.

Events & Promotions

• Organize and participate in trade shows, exhibitions, webinars, and promotional events.
• Build and maintain relationships with vendors, media partners, and industry associations.

Market Intelligence

• Monitor industry trends, customer feedback, and competitor strategies.
• Provide insights and reports to senior management for strategic decision-making.

Key Skills and Competencies:

• Understanding of HVAC systems and applications in the built environment.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyze data and derive actionable insights.
• Strong leadership and team collaboration abilities.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce).

Key Performance Indicators (KPIs):

• Increase in lead generation and conversion rates.
• Growth in market share and brand awareness.
• ROI on marketing campaigns.
• Website traffic and engagement metrics.
• Successful product launches and promotions.

To thrive in this role, you should bring:

• Bachelor's degree in Marketing, Business Administration, or a related field (Engineering background in HVAC/Mechanical is a plus).
• MBA in Marketing preferred.
• Minimum of 12-15 years brand building, systems selling, product marketing experience, including development and execution of integrated multi-discipline marketing communications programs.
• Strong analytical skills and experience with reporting and data analysis.
• Proficiency in marketing automation systems and concepts
• Experience with CRM systems and tracking of leads from assigning to converting
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Proficiency in Microsoft Office Suite.
• Project Management

Soft Skills

• A self-starter attitude with the ability to work independently.
• Creative problem-solving skills and the ability to manage conflicts within various organizational structures.
• The capability to simplify complex problems, conduct root cause analysis, and provide clear, well-thought-out recommendations.
• Team-oriented leadership skills with a proactive approach.
• An ability to communicate openly and authentically in all situations.

Why Armstrong Fluid Technology

By joining us, you'll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You'll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow's solutions today.