Enterprise Product Manager

At Asana, we're on a mission to revolutionize teamwork by enabling effortless collaboration across organizations. We're looking for an experienced Enterprise Product Manager to lead our Revenue Technology (RevTech) team, a vital part of the Enterprise Technology (ET) organization. In this pivotal role, you'll lead a team of Product Owners and drive the Core pillar capability development.

As the Enterprise Product Manager at Asana, you’ll combine strategic foresight with hands-on execution, leveraging strong analytical skills to influence cross-functional teams and drive the product vision and strategy for the Sales technology area. This position requires a deep understanding of both product and market dynamics, emphasizing customer needs and business outcomes. Mastery of data-driven decision-making, cross-functional collaboration, and continuous process optimization is essential.

This role is based in our Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What You'll Achieve:

• Product Vision and Strategy: Define and drive the product vision and strategy for Asana’s Revenue Technology ecosystem, supporting end-to-end sales and revenue operations across Revenue Planning, Account & Contact Management, Opportunity Management, Forecasting, Compensation, and Quote-to-Cash (QTC). Partner closely with Sales, RevOps, Finance, CX, Channel, and Engineering leaders to deliver scalable and efficient GTM capabilities aligned to business growth objectives.
• Strategic Roadmap Development: Develop and maintain a multi-year product roadmap that balances strategic transformation initiatives with operational priorities across CRM, forecasting, territory management, compensation, CPQ, contracting, billing, and provisioning systems. Ensure roadmap alignment with company goals, stakeholder priorities, and evolving business needs.
• Revenue Process Transformation: Lead modernization and optimization of core revenue workflows and systems, improving sales productivity, forecast accuracy, operational scalability, and customer experience. Drive standardization and automation across lead-to-cash and quote-to-cash processes.
• AI and Automation Innovation: Drive adoption of AI-powered and automation-first capabilities across the revenue technology stack, including intelligent forecasting, guided selling, automated approvals, contract intelligence, enrichment, and operational insights to improve efficiency and decision-making.
• Data-Driven Product Management: Establish KPIs, operational metrics, and reporting frameworks to measure product adoption, process efficiency, forecast accuracy, revenue impact, and user experience. Leverage analytics and user feedback to identify optimization opportunities and continuously improve platform effectiveness.
• Cross-Functional Leadership: Serve as the connective layer across Sales, RevOps, Finance, Channel, Legal, CX, Data, and Engineering teams to align priorities, drive execution, and deliver high-impact initiatives. Lead complex enterprise programs and influence decisions across all organizational levels.
• Platform and Vendor Strategy: Evaluate and manage strategic technology platforms and vendor partnerships across the Revenue Technology ecosystem, including CRM, CPQ, forecasting, compensation, and contract lifecycle management solutions. Drive build-vs-buy decisions with a focus on scalability, maintainability, and business value.

About You: