Tagging & Analytics Implementation - Analyst 2

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Job Summary

The Marketing Technology Platform team is dedicated to managing and executing within the enterprise digital marketing technology platforms and associated services as well as consulting with stakeholders to enable a broad set of business goals using digital marketing technologies. The Tagging & Analytics Implementation, Analyst 2 provides strategy, consultation, execution, and administration of our analytics implementation through Adobe Launch and Adobe Analytics.

Essential Job Functions

• Implement and configure Adobe Analytics solutions through Adobe Launch/Adobe Experience Platform Data Collection to capture detailed and actionable data across digital platforms in the Adobe framework. Conduct thorough testing and validation of analytics implementations in both staging and production environments to ensure accurate data collection. - (35%)
• Ability to leverage technical requirements to perform the integration of new analytics technologies and data assets. Translate business requirements into technical specifications and documentation. Partner with internal engineers/developers to update the data layer, HTML, CSS and JavaScript. - (30%)
• Investigate and resolve Adobe Analytics reporting issues related to tagging. Work with Adobe Client Care to troubleshoot and resolve issues with the Adobe Analytics platform. - (10%)
• Implement 3rd party marketing pixels (e.g., Bing, Google Ads, Facebook/Meta) and tool integrations (e.g., Medallia, Decibel, OneTrust). - (15%)
• Develop strong business relationships with internal clients, IT, UX, Analytics, Compliance, Information Security and Marketing teams. Maintain a standardized approach to data tagging and tracking to support robust and consistent analytics reporting. - (10%)
  
  

Minimum Qualifications

• Bachelor's Degree
• 2+ years of experience in roles focused on designing and implementing analytics solutions and digital tagging implementations.
  
  

Preferred Qualifications

• Bachelor's Degree Computer Information Systems or Marketing or related field of study or equivalent, relevant work experience
• 3+ years Experience with Adobe Analytics or other analytics platforms (Google Analytics), Adobe Launch or other Tag Management Systems (e.g., Tealium, Google Tag Manager, etc) and a clear grasp of digital analytics architectures.
  
  

Skills

• Adobe Analytics
• Google Analytics
• Adobe Experience Platform Launch
• Tag Management Systems
• Scrum Methodology
• Agile Methodology
• Problem Solving
• Hyper Text Markup Language (HTML)
• Cascading Style Sheets (CSS)
• JScript
  
  

Reports To: Manager and above

Direct Reports: 0

Work Environment

• Normal office environment, hybrid.
  
  

Other Duties


This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

About Bread Financial

At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilled—both personally and professionally. Bread Financial supports the overall wellness of our associates with a diverse suite of benefits and offers boundless opportunities for career development and non-traditional career progression.

Bread Financial® (NYSE: BFH) is a tech-forward financial services company that provides simple, personalized payment, lending, and saving solutions to millions of U.S consumers. Our payment solutions, including Bread Financial general purpose credit cards and savings products, empower our customers and their passions for a better life. Additionally, we deliver growth for some of the most recognized brands in travel & entertainment, health & beauty, jewelry and specialty apparel through our private label and co-brand credit cards and pay-over-time products providing choice and value to our shared customers.

To learn more about Bread Financial, our global associates and our sustainability commitments, visit breadfinancial.com or follow us on Instagram and LinkedIn.

• All job offers are contingent upon successful completion of credit and background checks.
• Bread Financial is an Equal Opportunity Employer.
  
  

Job Family


Marketing

Job Type

Regular