what will you do:
responsible for the copy discipline: build the frameworks, briefs, and standards that make writing sharper and more consistent. evolve and scale CRED's voice across product, marketing, campaigns, and comms. raise the standard. protect it. push it further. run initiatives independently: you don't wait for a brief to tell you what needs writing attention, you spot it and drive it. translate high-level direction into sharp briefs, and raise junior writing to a consistent standard. give sharp, decisive feedback regardless of who's on the receiving end: seniority, yours or theirs, doesn't soften your judgment. drive narratives for major launches: across app, films, brand campaigns, activations, and content platforms. the idea starts with you the execution carries your fingerprints. bring clarity in ambiguity: simplify the complex, challenge the obvious, articulate intent without losing nuance.
you should apply if you are:
someone who understands tone, semiotics, and the psychology behind how language moves people. a thinker who knows the difference between humor and wit, confidence and noise. someone who operates independently, without needing heavy direction to know what's worth writing about. someone who brings a point of view, and can defend it. someone who gives decisive feedback without waiting for permission or tenure.
you should apply if you are:
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