Partner Marketing Manager - Strategic Partners

What is the Role

At Elastic, our ecosystem of partners is central to how we grow. Strategic Partners, including Global Systems Integrators (GSIs), services partners and more, play a key role in bringing Elastic solutions to market, supporting customer adoption, and delivering services-led outcomes. This role will be based in Canada. 

We are seeking a Partner Marketing Manager to lead partner marketing efforts aligned to our Strategic Partners. This role is responsible for planning and delivering partner-specific marketing initiatives that reflect shared priorities, joint solutions, and agreed go-to-market motions.

What You Will Be Doing

Own Joint Marketing Plans

• Develop and manage joint marketing plans with assigned partners.
• Translate partner business objectives, solution priorities, and GTM motions into clear marketing initiatives.
• Ensure alignment between partner plans and Elastic’s broader ecosystem and field priorities.

Implement Partner-Specific Initiatives

• Lead execution of partner-aligned campaigns, events, and activations defined in joint plans.
• Coordinate timelines, deliverables, and inputs across internal teams and partners.
• Adapt execution based on partner needs, regional priorities, and business context.

Collaboration

• Serve as the primary marketing point of contact for assigned partners.
• Work closely with Alliances, Sales, Field Marketing, and Product Marketing to align plans and execution.
• Build strong working relationships with partner marketing counterparts.

Support Partner-Led GTM Motions

• Collaborate with partners to position Elastic within joint solutions, services offerings, and customer engagements.
• Support partner-hosted or partner-led activities that take Elastic solutions to market.
• Ensure Elastic messaging is consistently represented in partner-facing activities.

Measure & Refine

• Track performance against joint marketing plans, including engagement and pipeline contribution.
• Use insights from execution and partner feedback to refine future plans.
• Share results and recommendations with leadership.

What You Bring

• 5+ years of proven experience in marketing programs, partner marketing, or campaign execution
• Experience coordinating multi-stakeholder marketing activities
• Strong organizational and communication skills
• Ability to manage multiple tasks and responsibilities.
• Experience working within defined processes
• Demonstrated attention to detail when supporting budgets, contracts, and purchase orders
• Availability for occasional travel as needed