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Growth Strategist

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GROWTH STRATEGIST

At Fresh Prints, we work with thousands of customers, but not every customer should have the same experience with us.

Some might be ordering for the first time. Others have been buying from us for years. Some need an occasional reminder or a well-timed offer, while others represent significant opportunities that deserve a much more personalized approach.

Today, we reach these customers through emails, SMS, automated journeys, promotional campaigns, gifting programs, and direct outreach. We've built much of the infrastructure to make these things possible, but there's a much bigger opportunity ahead of us: bringing all of these touchpoints together into a thoughtful, cohesive strategy for how we grow our customer relationships.

That's what we're hiring a Growth Strategist to do.

Your job is to understand our customers, figure out what they need at different stages of their relationship with Fresh Prints, and build experiences that make them want to engage, purchase, return, and grow with us.

For some customers, that might mean a great email at exactly the right moment. For others, it might mean an entirely different experience, with personalized outreach, exclusive offers, samples, or programs designed around their long-term potential.

We don't want someone who thinks about growth as a collection of campaigns or channels. We want someone who can see the bigger picture, identify where the opportunities are, and turn those opportunities into programs that drive meaningful business results.

This isn't a role where you inherit a finished playbook. You'll have the freedom, and responsibility, to question how we do things today, build better systems, and shape what customer growth looks like at Fresh Prints.

This role is about:

  • Understanding our customers deeply: Who they are, what they care about, why they buy, what brings them back, and what makes them disengage.
  • Designing the right experience for different customers: Knowing when automation and great content are enough, and when a relationship deserves a more personalized, high-touch approach.
  • Finding opportunities to grow customer value: Identifying where we're losing customers, leaving revenue on the table, or missing opportunities to build stronger relationships.
  • Being a great marketer: Understanding what makes someone open an email, click a link, respond to an offer, or take the next step, and being able to create that experience yourself.
  • Turning ideas into execution: Building programs, writing compelling content, coordinating teams, testing approaches, and taking ownership of the results.
  • Building systems that scale: Using data, technology, AI, and automation to create experiences that become smarter and more effective over time.

What You'll Own

Understanding Customers & Finding Growth Opportunities

  • Develop a deep understanding of Fresh Prints' customers, their buying behavior, motivations, needs, and decision-making journeys.
  • Use customer insights, data, and commercial judgment to identify the biggest opportunities to improve engagement, conversion, repeat purchases, retention, and customer value.
  • Build meaningful customer segments based on behavior, lifecycle stage, value, and growth potential, rather than treating everyone on our list the same way.
  • Identify where different customers need different experiences, and determine where we should invest more time, effort, and resources.
  • Continuously question our existing approach and develop new ideas that could materially change how customers engage and grow with Fresh Prints.