Senior Director, Marketing Intelligence & Decision Science

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

The Senior Director of Marketing Intelligence & Decision Science will lead the evolution of Freshworks’ marketing intelligence and performance ecosystem. This leader will transform how Marketing measures performance, generates insights, predicts outcomes, and drives decision-making across the business.

This role combines executive-level business performance leadership with deep analytical, operational, and technical fluency. The ideal candidate will modernize measurement frameworks, establish scalable data and insight infrastructure, advance predictive and AI-driven capabilities, and enable the organization to make faster, smarter, and more proactive decisions.

This leader will serve as a strategic partner across Marketing, Sales, Finance, RevOps, and Data/IT while helping shape the future operating model for GTM intelligence and performance management.

Marketing Intelligence & Business Performance

Own the strategic measurement framework for Marketing performance across pipeline, bookings, funnel conversion, efficiency, and revenue contribution

Lead executive-level business performance reporting, insights, and storytelling across WBRs, QBRs, forecasting reviews, and strategic planning cycles

Translate complex performance trends into clear business narratives, risks, opportunities, and actionable recommendations

Establish proactive performance monitoring and early warning systems to identify emerging trends and business risks

Drive standardization and governance of KPIs, definitions, measurement methodologies, and reporting consistency across GTM

Decision Science, Modeling & Advanced Analytics

Build and scale advanced analytics and decision science capabilities including predictive modeling, forecasting, segmentation, attribution, propensity scoring, experimentation, and scenario planning

Partner with Marketing and GTM leadership to improve investment allocation, funnel optimization, and performance predictability

Advance AI and machine learning applications across marketing intelligence, measurement, targeting, and operational decision support

Establish scalable experimentation and measurement frameworks to improve business decision-making and performance optimization

Drive adoption of data science and AI capabilities in practical, business-oriented ways

Data Strategy & Intelligence Infrastructure

Partner closely with IT, Data Engineering, RevOps, and Business Systems teams to evolve scalable data architecture and trusted data foundations

Define the business logic, measurement strategy, semantic layers, and intelligence frameworks that power executive reporting and operational decision-making

Improve data quality, transparency, accessibility, and confidence across Marketing and GTM performance reporting

Help shape the future-state intelligence ecosystem across CRM, MAP, BI, CDP, warehouse, and AI platforms

Ensure scalable and sustainable infrastructure without dupli…