Senior Data Analyst

About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. About The Role You will combine strong SQL modeling and statistical skills with your unique experience to deliver actionable insights, make recommendations, and enable others to efficiently access and leverage data in decision making. Maintaining, updating, and optimizing our core business dashboards is central to the role. You will use AI-powered tools and, increasingly, build and maintain AI-driven tooling and automations to accelerate analysis and expand self-service data access across the organization. In addition to leading analytics projects, you will improve our communication of data through dashboards, reports and presentations. In This Role, You Will: Data Analysis and Modeling : Provide descriptive and diagnostic analysis to inform product and go-to-market decision-making, evaluate performance and make tactical recommendations Discuss questions and hypotheses with external and internal customers based on deep data analysis, acting as the G2 Data SME, and turn them into analysis and insights Develop effective data models to enable ease of access and consistency of data across the organization Partner with cross-functional stakeholders to translate business requirements/questions into clean dataset transformations and structured analytics reports Use AI tools (e.g. Claude/ChatGPT, Looker/Snowflake AI integrations) to accelerate exploratory analysis, QA, and documentation of findings Data Visualization : Use BI tools to empower end users with timely, accurate and informative data and visualizations Design dashboards to monitor KPIs and business drivers and ensure all metrics are consistent with business strategy Maintain documentation standards for every report and dashboard (purpose, refresh cadence, KPI definitions, data sources, support contact) Develop and maintain LookML views and explores in Looker, ensuring consistency and ease of data access across the organization; combined with strong command of Snowflake SQL (Semantic views, joins, CTEs, query performance) to build, validate and reason about the data underneath every view AI-Powered Tooling & Automation : Build, maintain,