About HG
HG Insights is the pioneer of Revenue Growth Intelligence. For more than a decade, we have delivered comprehensive, AI- driven datasets on B2B buyers, technology adoption, IT spend, and buyer intent, sourced from billions of data points.
Today, we are a trusted partner to Fortune 500 technology companies, hyperscalers, and innovative B2B vendors seeking precise go-to-market analytics and decision-making. Through an evolving suite of AI agents that incorporate first-party data and buyer signals, HG Insights enables AI-powered GTM automation across sales, marketing, RevOps, and data analytics teams, modernizing GTM execution from strategy through activation.
About the Role
We're looking for a Marketing Operations Manager with 8+ years in B2B marketing operations to own campaign execution and lead lifecycle management across our martech stack. You'll bring an AI-first approach to the role, using AI tools to speed up campaign builds, QA, and reporting, while working hands-on in Marketo, Salesforce, LeanData, and Qualified. You'll partner with marketing, sales, and RevOps to keep campaigns accurate, scalable, and tied to pipeline results.
What you’ll do
Campaign Execution
- Own end-to-end campaign builds - email, nurture, webinar, digital, and integrated programs - in Marketo and Salesforce, including landing pages, forms, segmentation, and reporting
- Standardize templates, naming conventions, and QA processes to keep campaigns scalable and error-free
- Translate requirements from marketing and sales stakeholders into execution plans
Marketing Automation & CRM Operations
- Manage Marketo-Salesforce sync, Salesforce campaign structures, and attribution reporting
- Own lead lifecycle management: scoring, routing, segmentation, nurture workflows
- Troubleshoot sync and integration issues; partner with RevOps and Sales on process alignment
Data Governance & Reporting
- Maintain data hygiene, deduplication, and segmentation standards with SalesOps
- Build and maintain dashboards tracking funnel conversion (MEL, MQL to Opportunity), influenced pipeline, and ROI in Salesforce and other supporting systems.
- Turn campaign and funnel data into recommendations that improve conversion and efficiency
Process & Martech Management
- Document SOPs and playbooks; automate manual work where possible
- Support the broader martech stack (webinar platforms, enrichment, intent tools) and evaluate new capabilities
What we are looking for
- 8+ years in marketing operations, campaign operations, or marketing automation
- Hands-on expertise in Marketo and Salesforce
- AI-first mindset - comfortable using AI tools to speed up campaign execution, QA, and reporting
- Strong grasp of lead scoring, lifecycle, routing, segmentation, and nurture strategy
- Experience building performance dashboards and reporting on integrated, omnichannel and multithreading campaigns
- Sharp attention to detail, strong project management skills, and comfort managing multiple stakeholders in a fast-paced environment
Preferred Skills
- Background in B2B SaaS or data-driven organizations
- Familiarity with ZoomInfo, 6sense, or similar enrichment/intent platforms
- Understanding of APIs, integrations, and marketing data flows
- Exposure to attribution and revenue reporting frameworks; basic SQL a plus
Why HG Insights
- Own end-to-end campaign execution with direct impact on pipeline and revenue
- Build expertise in martech and scalable marketing systems
- Collaborate cr