Primary Market Research

Project Role: Associate Consultant/ Consultant

Work Experience: 2- 8 years

Work Location: Gurugram/Bangalore/Pune

Work Mode: Hybrid

Essential Duties and Responsibilities:

• Conduct in-depth research on potential clients, products, and therapeutic areas to build a strong understanding of client objectives and market dynamics
• Contribute to the design and/or revision of market research tools, including screeners, questionnaires, and discussion guides, ensuring alignment with client and business goals.
• Ensure data accuracy through rigorous validation, sanity checks, and outlier adjustments.
• Develop clear, compelling, and insightful visualizations using PowerPoint and BI tools to effectively communicate findings and support client decision-making.
• Perform comprehensive quality control (QC) checks, including data verification, formatting reviews, proofreading, and comparison with previous deliverables to ensure high-quality, client ready reports.
• Document internal and client meetings with detailed, insightful notes that summarize key discussion points and outline actionable next steps for the project team.
• Lead complex data analysis tasks, including applying statistical weights and other advanced analytical techniques as required.
• Manage end-to-end project execution, including survey design, fieldwork planning, data analysis, client delivery, and handling follow-up requests.
• Collaborate effectively with cross-functional teams to ensure seamless project execution and delivery of high-impact insights.
• Ensure all project activities comply with client specific and IQVIA's internal compliance and regulatory standards.

Qualifications/ Key Skills:

• Master's/ Bachelor's in Pharma, Biochemistry, Medical Microbiology
• MBA with primary market research experience in healthcare domain
• Excellent analytical skills, written and verbal communication skills.
• Self-motivated, accountable, can be counted on to get the job done with integrity.
• Ability to draw insights and answer client business questions.
• Proficient skills in MS PowerPoint, Excel, and analytical tools
• Ability to exercise judgment and work in a fast-paced environment.

Experience:

• Preferred: 2.5+ years of experience in Primary Market Research and Strategy within the healthcare domain.
• Expertise: Proven hands-on experience in conducting both Quantitative and/or Qualitative primary research studies, including Trackers/ ATUs, Demand Assessments, Segmentation, and Chart Audits.
• Project Management: Strong track record of effectively managing projects.
• Consulting Experience: Prior consulting experience is an asset.