Job Summary
This role is expected to be a key link between Content team and Sales teams and drive the brand philosophy and sales/revenue strategy for the channel to optimize channel inventory. This will be done through effective forecasting, planning, pricing and property integrations based on deep understanding of customer needs and patterns.
Key Responsibilities
Strategic / Policy related KRAs
- Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
- Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
- Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
- Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
- Analyze market trends, Media performance versus Brand parameters and other critical trends.
- Support creation of pitch and evaluation of the pitch of annual deals and mega deals
- Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
- Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
- Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors
- Work on comprehensive presentations for reviews as required
- BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability / Commercial Impact
- Execute impact/ non FCT elements that convert to higher revenue generation
- Work with finance and PRS lead to developing annual budgets for respective channels as per company goals
- Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
- Identify & highlight opportunities to CSP/ RH/CH
Skills & Attributes to success
- Business Acumen
- Planning and organizing
- Influencing Skills
- Result Orientation
- Negotiation Skills
Preferred Education & Experience
- MBA/master's With 2+ years of post-qualification experience, preferably from Business consulting/ strategy background