Senior Product Associate - Digital Content and Shopping

Job responsibilities

• Create, structure, and publish user-friendly content across acquisition experiences to drive optimal customer engagement.
• Manage content workflows and calendar, ensuring timely publication and consistent messaging across channels.
• Collaborate with marketing and user experience design teams to build engaging, accessible content for digital acquisition channels.
• Support the integration of accessibility guidelines into content structures to accommodate a diverse user base.
• Partners with the Product Manager to identify new product opportunities that reflect the needs of our Business Banking customers looking to open a new account through user research and discovery.
• Considers and plans for upstream and downstream implications of new product features on the overall product experience across both web and mobile.
• Supports the collection of user research, journey mapping, and market analysis to inform the strategic product roadmap and provide insight on potential product features that provide value to customers.
• Analyzes, tracks, and evaluates product metrics including work to time, cost, and quality targets across the product development life cycle.
• Writes the requirements, epics, and user stories to support product development by working with Engineering, Design, Marketing, Analytics, & other stakeholders.
• Manage sprint backlog, trade-offs, Agile ceremonies & ensures n+2 sprint readiness.
  

Required qualifications, capabilities, and skills

• 3+ years of experience with Adobe Experience Manager (AEM), including proficiency in JSON, HTML, and CSS.
• Demonstrated ability to contribute to content architecture modernization using knowledge of content platform systems.
• Exceptional written and verbal communication skills, including active listening and the ability to produce clear, concise documentation.
• Proficient knowledge of the product development life cycle all the way from ideation to release.
• Experience in product life cycle activities including discovery and requirements gathering.
• Developing knowledge of data analytics and data literacy.
• Ability to translate business needs into epics, features, and user stories with clear acceptance criteria maintain a transparent, prioritized backlog and delivery plan.
• Working knowledge of modern data platforms, UI catalog, AI tools and prototyping, and data quality tooling.
• Strong stakeholder engagement and communication skills ability to translate technical capabilities into clear business outcomes and articulate trade‑offs.

• Skilled in Excel, PowerPoint, Visio, Tableau, Splunk, Confluence, Align, and Jira & Hands-on experience with agile product development/software delivery lifecycle practices.