About the Job:
We're looking for a Regional Growth Marketing Manager to drive pipeline growth through digital campaigns and paid channels, in close collaboration with global marketing and regional Sales. This is a senior, individual-contributor position for someone who knows how great regional digital marketing programs are built in B2B SaaS. The role spans tactics through hands-on execution, shaping and building the growth approach for EMEA and APJ rather than running a standard playbook.
You'll join a growing international marketing team in an essential role, reporting to the Director, International Marketing. You'll take ownership of the regional digital strategy and execution in close collaboration with the global Marketing teams.
Responsibilities:
- Drive regional new-logo pipeline growth through digital and paid channels in EMEA and APJ.
- Partner with the global team on paid and digital campaign execution (SEM, paid social, and paid ABM), helping set regional strategy from planning through execution, optimisation and reporting.
- Drive the digital ABM motion for the region, turning Sales input into actual targeted, paid campaigns.
- Adapt global campaigns for regional messaging, rather than deploying generic global assets.
- Build and own region-native digital content, platform launches, and offerings, doubling down on successful programmes.
- Surface and mitigate region-specific risks, helping ensure efficient media spend.
- Own digital pipeline reporting and ROI for the regions, tracking leads, conversion, and spend against campaigns, and reporting results back to leadership.
- Partner closely with EMEA and APJ Sales and SDR teams to align digital campaigns with account priorities and pipeline targets.
- Operate independently: define approach, channel mix, regional tools or platforms, and budget requests in line with regional Sales needs and the wider marketing strategy.
Qualifications:
- 8+ years' experience in a digital/growth marketing role with a focus on ABM, paid digital, and demand generation for B2B SaaS in EMEA and APJ.
- Track record owning digital pipeline growth end-to-end: strategy, execution, budget, and reporting, with close interaction with Sales.
- Direct experience running paid social, SEM, and ABM programmes in regions, with clear attribution back to pipeline and revenue.
- Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and ABM/paid tools (6sense, Demandbase, or similar).
- Experience adapting global campaigns for regional markets: localisation, messaging adaptation, regional content, as well as creating their own regional campaigns.
- Experience working across EMEA and APJ; an additional language is a plus.
- Cultural awareness and sensitivity operating across international markets.
- Confident self-starter and communicator with a positive, hands-on and can-do attitude; comfortable operating independently and driving outcomes autonomously.
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