Social Media Manager

You'll own Luma's social strategy and presence, putting frontier AI at the center of the creative world and building the story that turns the technology into something creators pay attention to. You'll build the social presence and strategy end to end rather than optimizing an existing large account, owning content, editing, and copy in a fast, resource-light environment. It fits a builder with strong taste and viral instincts who operates autonomously. If you'd rather run an already-established channel, this isn't the fit. What You'll Own Craft and execute a social strategy that introduces Luma's multimodal AI to a global audience and opens a new category. Build the social presence end to end: content creation, video editing, and copywriting across key platforms. Develop new content formats and engagement strategies for creative professionals and AI enthusiasts. Operate with high ownership, driving tangible go-to-market outcomes in a resource-light environment. Work with Product, Engineering, and Research to turn complex AI concepts into shareable content. First 90 Days One way the first 90 could unfold. Days 1–30 — Immerse & Diagnose: Learn the audience, platforms, and current presence, and define the strategy. Days 30–60 — Ship & Validate: Launch new formats and grow engagement with market-making content. Days 60–90 — Scale & Systemize: Build the repeatable social engine and community-growth motion. What You Bring 5+ years in social media management, content creation, or brand marketing, with real, measurable impact. A track record building social engines or communities from limited beginnings, not just optimizing large accounts. Exceptional taste and attention to visual craft, shown in an opinionated portfolio or past brand work. High agency and autonomy in ambiguous, fast-paced environments, owning end-to-end execution. Genuine enthusiasm for the creative potential of AI. Nice to Have Experience at high-growth generative AI startups (Runway, Pika, Midjourney) or leading creative software and video apps (Figma, Notion, TikTok, Adobe). Mastery of specific platforms (X, TikTok, Instagram, YouTube) and their native formats. Experience translating complex technical products into engaging content. A portfolio showing viral growth, high engagement, or community-building. About Luma: Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.