Marketing and Communications Senior Manager, India

Mission

As the Marketing and Communications Senior Manager, you will be instrumental in contextualizing Bulgari's global strategy to the Indian market. You will lead a talented team to develop and implement innovative marketing and communications campaigns that elevate our brand's prestige and drive sales.

Job Responsibilities

• Brand Strategy:
• Develop and oversee the execution of a comprehensive marketing strategy that aligns with global directives and addresses local marketing needs.
• Define and maintain a strong brand identity and positioning across all touchpoints, including digital, print, and experiential.
• Identify and capitalize on emerging trends to ensure the brand remains relevant and innovative.
• Marketing Campaigns:
• Conceptualize, plan, and execute integrated marketing campaigns, including product launches, seasonal promotions, and brand awareness initiatives.
• Collaborate with creative agencies and internal teams to develop compelling marketing materials, such as advertising, social media content, and print collateral.
• Manage the marketing budget and measure the ROI of all marketing activities to optimize resource allocation.
• Public Relations:
• Build and maintain strong relationships with key Celebs, influencers, thought leaders and media partners.
• Develop and execute strategic PR plans that drive topicality and visibility.
• Develop market specific content balancing global codes with local relevance.
• Identify and leverage opportunities for meaningful partnerships with the local arts and crafts eco-system and foraging
• Digital Marketing:
• Lead the development and execution of digital marketing strategies, including social media, email marketing, and SEO/SEM.
• Optimize the brand's website and e-commerce platform to drive traffic and conversions.
• Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions.
• Event Management:
• Plan and execute high-profile events, such as fashion shows, trunk shows, and VIP experiences.
• Manage event budgets and logistics to ensure seamless execution.
• Team Leadership:
• Lead and inspire a team of marketing and communications professionals.
• Recruit, develop, and retain top talent.
• Foster a collaborative and creative work environment.
• Budget Management
• Allocate budgets in a strategic and efficient manager that is aligned with local priorities and maximizes efficacy.
• Ensure timely reporting to regional and global stakeholders
  

Profile

Qualifications: Minimum of 10 years of experience in a relevant role. Demonstrated success in managing 360-degree MARCOM mandates, either within a luxury brand or a global consumer-facing brand. Strong understanding of the luxury market and consumer behavior. Exceptional leadership and management skills. Excellent written and verbal communication skills. Strong analytical and problem-solving abilities. Experience in managing budgets and resources. Proficiency in digital marketing tools and analytics. A passion for luxury and a keen eye for detail Advanced Power point skills