- Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion. - Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp. - Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines. - Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign. - Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic. - Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI. - Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals. - Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process. - Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics. - Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.
Internal process
- Ensure that all activities are carried out as per the Standard Operating Procedures in the section. - Review and provide reports to management as and when required.