Digital Marketing Executive

Job Description:

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and display advertising
• Manage and update website content, blogs, and landing pages
• Optimize campaigns for performance, conversions, and ROI
• Track and analyze campaign metrics using tools like Google Analytics, Meta Business Suite, etc.
• Collaborate with design and content teams to create compelling creatives and messaging
• Conduct keyword research and implement SEO best practices
• Monitor trends and competitor activity to identify growth opportunities
• Support lead generation and customer acquisition initiatives

Required Skills:

• 1-3 years of experience in digital marketing

• Proficiency in Google Ads, Facebook Ads, SEO tools, and email marketing platforms

• Strong analytical skills and familiarity with performance tracking tools

• Excellent written and verbal communication skills

• Basic knowledge of HTML/CSS is a plus

• Ability to work independently and in a team environment

🎠Qualifications:

• Bachelor's degree in Marketing, Communications, or related field

• Certification in Digital Marketing (Google, HubSpot, etc.) preferred