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Senior Performance Marketing Specialist

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Job Description:

🈠Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Google, Meta, and other platforms.

  • Manage search, display, video, shopping, and retargeting ads to maximize ROAS.

  • Conduct A/B testing for creatives, landing pages, and audience targeting.

  • Analyze campaign performance and deliver actionable insights.

  • Collaborate with design, content, and product teams to align marketing goals.

  • Manage large-scale budgets and ensure efficient spending.

  • Stay updated on digital trends and platform algorithm changes.

🎠Qualifications

  • 3-5 years of hands-on experience in performance marketing

  • Expertise in Google Ads, Meta Ads, Google Analytics, and Tag Manager

  • Strong analytical skills and ROI-focused mindset

  • Experience with app install campaigns and product feed management is a plus

  • Excellent communication and project management skills

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