Hyperlocal Marketing

The Digital Marketing Manager - Hyperlocal Program role at MSIL looks like a dynamic blend of strategic planning, campaign execution, and stakeholder engagement.

Key Responsibilities

- Campaign Execution: Translating regional sales needs into actionable briefs and ensuring timely deployment with agencies.

- Performance Monitoring: Deep dive into metrics like CTR, CPL, and conversion rates to optimize campaigns.

- Stakeholder Engagement: Collaborating with dealerships to improve lead handling and drive retail conversions.

Challenges & Decision-Making

- Staying ahead of evolving digital trends is a major challenge.

- The role involves autonomy in executing campaigns to meet KPIs, while strategic decisions are escalated to superiors.

Internal & External Collaboration

- Internally: Coordination with regional offices across Arena, NEXA, TRV, and Commercial channels.

- Externally: Working with media agencies and platforms.

Skills & Experience

- Education: B.Tech + MBA with digital marketing exposure.

- Experience: 2-6 years in digital/performance marketing, preferably in the auto industry. Field sales experience is a bonus.

Competencies

- Strong project management, analytical thinking, and stakeholder management.

- Technical expertise in paid media, funnel tracking, and reporting tools.