Market Research

Market Research Execution . Manage end-to-end execution of qualitative and quantitative research studies. . Coordinate with research agencies for customer recruitment, fieldwork execution, data collection, and reporting. . Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs). . Monitor study quality, timelines, and deliverables.

Questionnaire & Discussion Guide Development . Design structured questionnaires, discussion guides, screeners, and research instruments. . Translate business objectives into measurable research hypotheses and customer research frameworks. . Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. . Ensure questionnaire reliability and validity for both qualitative and quantitative studies.

Psychographic Assessment & Consumer Understanding . Lead psychographic profiling studies focusing on: o Customer mindset and values o Lifestyle aspirations o Emotional and functional needs o Mobility behaviour o Purchase motivations o Attitudes toward technology and sustainability

. Develop customer personas and segmentation frameworks. . Conduct lifestyle & behavioural research to identify future customer trends. . Convert psychographic insights into actionable recommendations for product planning and strategy.

Data Analysis & Insights . Analyse qualitative and quantitative research outputs. . Synthesize information from primary research, customer interactions, social listening, CRM, industry reports, and secondary research. . Identify customer needs, unmet needs, market opportunities, and whitespace areas. . Prepare management-ready insight reports and presentations with strategic recommendations.

Stakeholder Management . Work closely with Product Planning, Marketing, Engineering, Design, Quality, and external research partners. . Present findings and recommendations to senior stakeholders. . Support product concept development and customer requirement identification.

Must-Have Skills . Strong understanding of research design, sampling & methodological applications. . Hands-on execution of qualitative and quantitative research projects . Experience in psychographic assessment and customer segmentation . Experience developing consumer personas and lifestyle frameworks . Strong moderation and interviewing skills . Expertise in ethnographic research, home visits, and in-depth interviews . Data interpretation and insight generation capability . Excellent presentation and storytelling skills . Ability to work with & manage cross functional teams (Product Planning, Engineering, Marketing) . Capability to independently manage multiple research projects from problem definition to final product recommendation

Preferred Skills . Ability to translate consumer findings into tangible product requirements . Statistical analysis tools (SPSS, Python, Power BI, Tableau) . Work on techniques such as Factor Analysis, Cluster Analysis, Conjoint, PSM & other Multivariate approaches . Social listening and digital consumer analytics . AI & Digital Research Capability

BASIC UNDERSTANDING OF . Automotive industry, vehicle segments, Indian customers, New Technologies and competition landscape. . Excellent understanding of Indian demographic aspects . Model development process and timelines. . Emerging Trends in Product, Powertrains, Technology, Design etc. . Understanding of Global Auto markets. . Expertise in MS office tools [Power Point, Word, Advanced Excel] . Expertise in Data Analysis Tools [Eg. Power Bi] will be added advantage

BEHAVIOURAL . Ability to convert data into meaningful insights . Excellent presentation & communication skills . Self-driven, eager to learn and result-oriented. . Well organized, highly motivated and able to work cross functionally. . Good problem-solving and analytical skills . Managing & working w