Market Research

Market Research Execution

. Plan and execute qualitative / quantitative market research for New Models, FMC (Full Model Change), MC (Minor Changes), Powertrain, Technologies & emerging mobility solutions

. Identify & lead advanced research projects to understand future consumer needs and market trends

. Translate business objectives into research methodologies

. Managing internal & external stakeholders for study planning & execution

. Conduct Product Clinics, Home Visits, Ethnographic Studies, Focus Group Discussions (FGDs), IDIs, and Central Location Tests (CLTs)

. Travel for field research activities and consumer interactions Research Design & Development

. Design structured questionnaires, discussion guides, screeners, and other research tools

. Translate business objectives into measurable research hypotheses and customer research frameworks.

. Develop probing techniques to uncover latent customer needs, emotional triggers, and purchase motivations. Data Analysis & Insights Generation

. Ability to Convert complex consumer and market data into meaningful business insights and strategic recommendations.

. Evaluate data using statistical techniques and generate insights

. Study and analyze current & future Consumer trends (India & Global)

. Identify customer needs, unmet needs, market opportunities, and whitespace areas.

. Prepare management presentations and reports to support product and technology roadmap decisions.

Cross Functional Collaboration

. Partner with Planning, Marketing, Engineering, Design, Quality, and external research partners.

. Present findings and strategic recommendations to senior management & key stakeholders

. Support concept development, product definition, customer requirement identification, and innovation initiatives.

. Drive alignment among multiple stakeholders to ensure successful project execution

Must-Have Skills

. Strong expertise in qualitative and quantitative research methodologies.

. Questionnaire and discussion guide development experience.

. Moderation and interviewing skills for consumer research.

. Experience developing consumer personas and lifestyle frameworks

. Expertise in ethnographic research, home visits, and consumer immersion studies

. Strong analytical ability with expertise in insight generation

. Excellent presentation, storytelling & communication skills Preferred Skills

. Consumer behaviour & lifestyle research

. Segmentation studies, Conjoint analysis and advanced consumer analytics

. Experience with Statistical & data visualization tools such as SPSS, Python, Power BI, Tableau

. Knowledge of Social listening and Digital Consumer Analytics

. Expertise in MS office tools [PowerPoint, Word, Advanced Excel]

. Understanding of model development process and timelines Industry Knowledge

. Understanding of the automotive industry, mobility trends, and competitive landscape

. Knowledge of Indian consumer demographics and buying behavior

. Exposure to global automotive markets and emerging customer expectations. Behavioural Competencies

. Strong problem-solving and critical-thinking capability

. Ability to convert data into business stories

. Self-driven, eager to learn and result-oriented

. Strong stakeholder management and cross-functional collaboration skills

. Ability to manage multiple projects simultaneously

. Results-oriented mindset with high ownership and accountability