Marketing Manager (Client Facing)

About the Role

We are looking for an experienced Overseas Marketing Manager to take ownership of paid advertising performance across Meta (Facebook & Instagram) and Google Ads for multiple client accounts. This role is highly analytical and performance-driven. You will be responsible for interpreting dashboards, identifying performance trends, and proactively implementing optimisations to improve results. You will work closely with Account Managers and internal teams, but you must be capable of operating independently and making confident data-backed decisions.

Key Responsibilities

Paid Advertising Management

• Plan, launch, manage, and optimise Meta and Google Ads campaigns
• Manage budgets efficiently across multiple accounts
• Implement scaling strategies while maintaining profitability
• Conduct regular performance reviews and optimisation cycles

Analytics & Performance

• Analyse dashboards to identify:
• Performance drops
• Scaling opportunities
• Creative fatigue
• Audience saturation
• Interpret key metrics including:
• CPA, CPL, ROAS, CTR, CPC, CPM
• Translate data insights into clear optimisation actions

Strategy & Optimisation

• Identify when to:
• Refresh creatives
• Adjust targeting
• Modify bidding strategies
• Reallocate budget
• Run structured testing for:
• Creatives
• Audiences
• Offers
• Landing pages (in collaboration with the team)

Reporting & Communication

• Provide clear performance summaries to internal teams
• Flag issues early with proposed solutions
• Maintain clean documentation of changes and results

Required Experience & Skills

Must-Have

• Minimum 2 years experience running Meta & Google Ads
• Strong analytical mindset with confidence reading dashboards
• Proven ability to identify performance issues and act decisively
• Experience managing multiple ad accounts simultaneously
• Strong understanding of:
• Funnel-based advertising
• Lead generation and/or eCommerce campaigns
• Ability to work independently with minimal supervision

Nice-to-Have

• Experience working with agencies or multiple clients
• Familiarity with CRM-integrated ad tracking
• Understanding of attribution and conversion tracking limitations
• Experience collaborating with creative and funnel teams

Ideal Candidate Profile

• Data-driven and commercially minded
• Proactive problem-solver (doesn't wait to be told what's wrong)
• Comfortable owning performance outcomes
• Clear communicator who can explain decisions simply
• Reliable, organised, and detail-oriented

What We Offer

• Fully remote role
• Long-term opportunity with consistent monthly pay
• Exposure to multiple industries and high-level ad accounts
• Clear expectations and performance-based growth opportunities