Senior Product Manager - Activation

“Everything in the world began with a yes. One molecule said yes to another molecule and life was born. But before prehistory there was the prehistory of prehistory, and there was the never, and there was the yes. It was ever so."

— Clarice Lispector

Every Mercury customer begins somewhere in the never, but not yet fully arrived. Not yet alive in the product.

The Activation team exists to close that distance. To design the conditions that move a customer from the never to the yes: their first deposit, their first payment sent, their first card created, and their first real sense of what Mercury can do for their business. That first yes is not a feature or a metric. It is the beginning of a relationship. And like all beginnings, it shapes everything that follows.

We’re looking for a product manager to lead this effort: to guide customers from their first deposit to their first “aha” moment and to design the systems that help them keep discovering value every single day. Done well, this work is invisible but essential, more choreography than funnel, more intuition than automation.

About the team

Activation is one of the most important levers we have to grow Mercury, and to grow with intention. It’s how we turn new signups into enduring customers, introduce the full depth of what Mercury can do, and create the foundation for long-term relationships.

This role is at the center of that motion. You’ll help shape how people first experience Mercury, guide them toward value, and design systems that help them build trust, momentum, and confidence. It’s subtle, foundational work, quietly powerful in shaping how our customers grow, and how we grow with them.

*Mercury is a fintech company, not an FDIC-insured bank. Banking services provided through Choice Financial Group and Column N.A., Members FDIC.

What you’ll do

• Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
• Set the direction and define prioritized roadmaps for the team; ensuring we’re focused on work that solves user problems, enables product teams, and maximizes customer value
• Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
• Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
• Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value
• Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform

What sets you up for success

We're looking for someone who has genuinely thought about what it means to help a person find value in a product for the first time and has strong opinions about how to do it. A successful candidate will likely have:

• 7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces. Bonus points for owning customer journeys or growth funnels in a product-led company
• Strong product intuition, with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking
• Comfort working across disciplines, you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you
• A ha