Field Marketing Manager - India, Middle East & Africa

About MoEngage

MoEngage is an agentic customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.

Over 1,350 global consumer brands, including SoundCloud, McAfee, Flipkart, Kayak, Domino's, 7-Eleven, Coca-Cola, Air Asia, and more, use MoEngage to orchestrate their cross-channel campaigns, sending over 1 trillion messages to 2 billion consumers every month. Recognized as a Customer's Choice in the 2026 Gartner Peer Insights Voice of the Customer

for Multichannel Marketing Hubs, a Strong Performer in Forrester's Cross-Channel Marketing Hubs report, and a leader across G2 seasonal reports, MoEngage continues to set the benchmark for intelligent customer engagement globally.

About the Role

MoEngage is looking for a Field Marketing Manager - India & META who is passionate aboutbuilding high-impact, pipeline-driving field marketing programs across India, the Middle East & Africa market. The ideal candidate is a seasoned B2B events and field marketerwho thrives at the intersection of marketing strategy and sales execution, and who canindependently plan and deliver a diverse mix of in-person and virtual events - from executiveroundtables and CXO dinners to tradeshows, webinars, and large-scale regional conferences.

This is an individual contributor role based in Bengaluru. You will report to the Senior Director of Marketing based out of Bengaluru, closely working with the demand generation leaders of India & META, and also work in close partnership with country sales heads across India & META. This role is central to MoEngage's regional go-to-market expansion and offers the opportunity to shape the field marketing playbook for one of the fastest-growing MarTech companies globally.

Responsibilities

• Own the regional field marketing calendar for India and META - conceptualize, plan, and execute events aligned to quarterly pipeline targets and the global demand generationstrategy

• Plan and deliver a diverse mix of owned events: executive roundtables, CXO breakfastbriefings, customer meetups, industry roadshows, partner co-hosted activations, andflagship regional programs - both in-person and virtual

• Manage MoEngage's presence at third-party tradeshows and industry conferences across India & META - including sponsorship negotiations, booth logistics, speaking opportunities, and attendee experience

• Drive end-to-end sales integration for every field activation: account-targeted invitationlists, pre-event sales briefings, post-event follow-up sequences, and opportunity tagging in CRM

• Run regular planning syncs with sales leadership to review the field calendar, course-correct on priorities, and ensure marketing programs are actively supporting salesmotions

• Localize messaging, event formats, and content for each market - adapting globalcampaign themes to resonate with regional buyers across India & META

• Co-develop localized event assets with MoEngage's central GTM ops, content, andproduct marketing teams in Bengaluru - including event decks, landing pages, invitations, and post-event nurture sequences

• Own all vendor and agency relationships for field marketing in the region: AV andproduction companies, venue partners, event management agencies, and digitalmarketing vendors

• Negotiate vendor contracts, manage the regional field marketing budget, and maintainspend within the agreed variance

• Maintain rigorous event operations: run-of-show documentation, attendee management, logistics checklists, post-event retrospectives, and attribution tracking in Salesforce

• Track, measure, and report on event-sourced and event-influenced pipeline, demonstrating clear ROI for every program to leadership team

Qualification

• Bachelor's degree in Marketing, Business, Communications, or a related field an MBA is an advantage

• 4-6 years of B2B marketing experience, with significant time in field marketing, eventsmarketing, or regional marketing roles

• Proven track record of planning and executing multi-country or multi-city events end-to-end, from concept and vendor briefing through on-site delivery to post-event reporting

• Demonstrated experience working in close alignment with sales teams: you understandpipeline stages, deal cycles, and what it means to run marketing that sales actually useand values

• Strong vendor and agency management experience: negotiating contracts, managingproduction budgets, and holding external partners accountable to quality and timelines

• Fluent, professional-grade English (written and verbal) - essential for communicating with CXO-level prospects and senior internal stakeholders across multiple geographies

• Hands-on experience with SFDC, HubSpot for event attribution, lead management, and campaign reporting

• Prior experience at a B2B SaaS or MarTech company is strongly preferred - familiaritywith the SaaS GTM motion, customer lifecycle marketing, and the competitive landscape will accelerate success in this role

• Comfortable operating in a fast-paced, high-growth environment and working across time zones with a globally distributed team

• Strong project management and organisational skills - able to run multiple programmes simultaneously without dropping detail

• Excellent interpersonal and stakeholder management skills - confident engaging withcountry sales heads, regional GMs, central ops teams, and external partners at the same time