Product Marketing Manager - Fleet Management and Equipment Monitoring
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
As the Product Marketing Manager for Fleet Management and Equipment Monitoring at Motive, you will support the planning and execution of go-to-market initiatives for our AI-powered safety products. You will help bring new features to market, build competitive insights, and equip Sales with tools that clearly communicate Motive’s safety value. This role works closely with product management, sales, enablement, creative, and other cross-functional partners to drive awareness, adoption, and customer value.
What You’ll Do:
- Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness.
- Conduct customer research and track post-launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement.
- Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives.
- Maintain competitive intelligence for key safety and telematics competitors, translating insights into clear guidance for Sales, Product, and leadership.
- Contribute to demo tours by building talk tracks, demos, and supporting materials that showcase Motive’s safety capabilities.
- Partner with Product Managers, Sales Enablement, and marketing teams to align on priorities, inform roadmap discussions, and ensure GTM execution is coordinated across teams.
What We’re Looking For:
- 4+ years of experience in product marketing or B2B marketing, preferably within tech or SaaS, with a strong ability to translate technical concepts into simple customer benefits.
- Excellent attention to detail, strong organization, and the ability to manage multiple projects with tight deadlines.
- Comfort working through ambiguity and creating structure in fast-moving environments.
- Strong project management skills, including cross-functional coordination and clear communication.
- Ability to conduct research, synthesize insights, and support competitive and market analysis.
- Clear, concise communicator with strong storytelling and presentation skills.
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perk
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