Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
The Strategic Marketing team helps drive awareness, growth, and revenue through Motive’s partner ecosystem. This role sits at the intersection of Sales, GTM Partnerships, Product, and Marketing, and focuses on taking partners to market and building repeatable programs that expand Motive’s reach, generate pipeline, accelerate deals, and deepen partner engagement.
The Senior Partner Marketing Manager will own partner marketing initiatives end-to-end—from launch strategy and joint positioning through channel activation, campaign execution, optimization, and reporting. This role is ideal for a strategic, highly collaborative operator who takes ownership, moves with urgency, and can turn new partnerships into measurable market impact.
What You'll Do:
- Own the go-to-market launch of new partners, from positioning and launch planning through execution, optimization, and reporting.
- Develop joint messaging and marketing plans that communicate the value of the partnership to customers, prospects, partner audiences, and internal teams.
- Build and execute joint initiatives that activate partner-owned and partner-enabled channels, including sales teams, events, digital channels, content, and other routes to market.
- Lead partner activations end-to-end, managing strategy, messaging, logistics, stakeholder alignment, and field execution to drive pipeline and revenue impact.
- Create partner-facing campaigns, content, sales tools, enablement materials, and training that support awareness, adoption, and revenue growth.
- Equip partners and internal teams with the messaging and tools needed to effectively position and distribute Motive’s solutions.
- Analyze performance across awareness, engagement, channel contribution, pipeline, revenue, and partner adoption; use insights to optimize programs and inform decisions.
- Identify gaps across the partner funnel and drive solutions that improve awareness, activation, conversion, and overall impact.
- Manage budgets and resource tradeoffs across initiatives to maximize return on investment.
- Manage multiple complex projects simultaneously in a fast-paced environment.
What We're Looking For:
- 5+ years of experience in partner or channel marketing, product marketing, field marketing, or B2B marketing.
- Experience launching partners, programs, products, or integrated go-to-market initiatives.
- Experience building awareness and demand through partner-owned and partner-enabled distribution channels.
- Experience working closely with Sales on pipeline-focused programs.
- Strong understanding of go-to-market strategy, partner ecosystems, channel marketing, and partner-led growth.
- Strong project management skills, with the ability to manage complex initiatives from strategy through execution.
- Analytical and data-driven, with the ability to translate insights into act
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