Lifecycle Marketing Manager, Campaign Strategy & Execution

Who We Are Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. About the Role: Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion. You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact. This role combines strategic judgment with hands-on execution. You'll partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners. You should be equally comfortable shaping a campaign brief, building a journey in Customer.io , resolving execution details, and interpreting results. Scope guardrails: this role owns campaign strategy, hands-on execution, cross-functional delivery, and performance analysis. It is not the primary Customer.io architect or incident-response owner, a general intake coordinator, or a production-only role receiving prewritten briefs. The person should operate as an independent campaign owner who can take work from an ambiguous opportunity to a high-quality, measured launch. This role may be based in either our San Francisco or New York City offices. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days. What You'll Achieve: Own the campaign portfolio. Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery. Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics. Build high-impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection. Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging. Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys. Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact. Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks. Lead cross-functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners. Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity. En