Creative Director, Growth

About the Team OpenAI didn’t begin as a traditional company. It began as an idea: that artificial intelligence could be developed in a way that benefits everyone. As a creative team, our role is to help make sure the work behind that idea is understood, as it leaves the lab and meets the world. This company works at the frontier of intelligence. Like any frontier, it’s unfinished, constantly shifting, and still being explored. Our job is to stay close to that uncertainty and help shape how this story gets told, in a way that feels grounded and human. We do this through campaigns, launches, films, brand systems, and work that doesn’t fit neatly into any of those categories yet. This team is for people who want to help shape something from the beginning. About the Role We're looking for an experienced Creative Director to join our Growth creative team and drive creative excellence across OpenAI's global growth efforts. This is a generalist creative role for someone who is equally comfortable shaping strategy, developing concepts, directing agencies, and refining execution. You'll work across B2B and B2C initiatives spanning paid media, social, lifecycle, launches, and emerging opportunities—translating business goals and audience insights into work that is distinctive, effective, and culturally relevant. You'll partner closely with Growth Marketing, Brand, Product Marketing, Production, and external agencies to raise the quality of our creative output while maintaining the speed and agility required of a high-performing growth organization. The ideal candidate is a multidisciplinary creative thinker who can move seamlessly between big-picture vision and hands-on problem solving. You understand how to build systems without sacrificing originality, use data without losing intuition, and guide teams toward stronger work through clarity, taste, and collaboration. This role is based in New York with periodic travel to other OpenAI offices. In this role, you will Lead creative direction across growth initiatives by establishing a high bar for storytelling, design, writing, relevance and quality across all outputs. Translate business objectives, audience insights, and performance learnings into clear creative direction and breakthrough ideas. Develop concepts and narratives that can scale globally while remaining relevant to local audiences and cultural contexts. Partner closely with Growth Marketing to shape briefs, identify opportunities, and define creative approaches that balance experimentation with brand integrity. Steer external agencies by setting direction, providing feedback, and ensuring work meets OpenAI's standards for craft, effectiveness, and originality. Help evolve creative processes, frameworks, and systems that enable teams to move faster without compromising quality. Identify patterns in testing, audience behavior, and campaign performance to inform future creative decisions and experimentation. Collaborate closely with designers, writers, motion teams, producers, and strategists to bring integrated ideas to life. Balance long-term thinking with rapid execution, knowing when a project calls for ambitious creative exploration and when it requires pragmatic decision-making. Navigate ambiguity with confidence and act as a trusted creative partner to cross-functional stakeholders. You might thrive in this role if you Have 10+ years of experience in creative roles, including experience leading multidisciplinary work across social, growth and/or integrated marketing. Are a true creative generalist who can think strategically while maintaining strong instincts for execution and craft. Bring demonstrated expertise in social-first creative, with a deep understanding of how ideas translate across platforms, audiences, and evolving behaviors. You know what makes work resonate in-feed and how to balance native platform instincts with brand objectives. Have a portfolio demonstrating exceptional creative judgment and leadership a