Senior Content Marketing Strategist
About Payoneer
Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.
By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Experience
6 to 10+ years in B2B SaaS, fintech, payments, enterprise platforms, or adjacent global infrastructure products
Role Overview
We are looking for a Senior Copywriter who can shape how Payoneer communicates its value across a complex, multi-product platform that serves SMBs, enterprises, marketplaces, platforms, and global workforces.
This is a senior, high-judgment role. You will not be writing at volume. You will be expected to bring clarity to complexity, make strategic tradeoffs in messaging, and help users understand Payoneer’s value within seconds.
You will work closely with Product Marketing, Web, Growth, Design, Analytics, Legal and senior stakeholders to define how Payoneer sounds across its most critical website surfaces.
If you enjoy turning global payments, pricing models, compliance workflows, and platform capabilities into sharp, confident, human messaging, this role is for you.
Key Responsibilities
Website and Platform Messaging
- Own and evolve core website messaging across homepage, product pages, corridor pages, pricing, and conversion flows
- Translate complex fintech and payments workflows into clear, benefit-led narratives without oversimplifying
- Help users quickly understand what Payoneer does, who it is for, and why it is different
Product Positioning and ICP Clarity
- Partner with Product Marketing to define positioning for Payoneer’s key offerings including global payments, Workforce Management, mass payouts, merchant services, and platform solutions
- Tailor messaging for different ICPs such as SMBs, enterprises, platforms, marketplaces, and finance leaders
- Ensure clarity across regions and hiring or payment corridors
Conversion and CRO-Led Copy
- Write and refine homepage narratives, hero copy, section hierarchy, and CTAs with conversion intent
- Balance trust, credibility, and conversion without sounding salesy or generic
- Collaborate with CRO and analytics teams to iterate copy based on real user behavior
Launches and Website-Led Campaigns
- Lead website copy for product launches, feature releases, and pricing or packaging updates
- Write landing pages, supporting email copy, and sales narratives aligned to GTM priorities
- Ensure consistency across website, campaigns, and sales surfaces
Brand Voice and Thought Leadership
- Help shape Payoneer’s brand voice for senior decision-makers including CFOs, founders, and operations leaders
- Support executive thought leadership, long-form content, and strategic narratives when required
- Act as a guardian of tone, clarity, and credibility across website content
Cross-Functional Collaboration
- Work closely with designers so copy and visual hierarchy function as one system
- Partner with sales, customer success, and regional teams to reflect real objections, proof points, and use cases
- Review and elevate copy written by other teams when it impacts the website
What We Are Looking For
Must-Have
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