About Us
Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Our Values
- Data driven: Start with truth, measure what matters.
- Courageous: Bias to action; run toward hard problems.
- Innovative: Seek novel, elegant solutions.
- Lean: Do more with less. Build, ship, learn fast.
- Humble: Strong opinions, lightly held.
About the Role
At Pearl, we're redefining customer acquisition by combining the power of performance marketing with emerging AI-driven advertising technologies. We're looking for a Manager, Digital Marketing who is passionate about innovation, thrives on experimentation, and is excited to shape the future of digital advertising.
In this hands-on individual contributor role, you'll spearhead the development and growth of ChatGPT Ads as an emerging customer acquisition channel, while driving strategic initiatives across Google Ads and Microsoft Ads. You'll bring together your PPC expertise, analytical thinking, and AI-powered automation to uncover new growth opportunities, optimize campaign investments, and deliver measurable business impact.
You'll have the opportunity to pioneer new advertising strategies, experiment with evolving AI technologies, and influence how we acquire customers in an increasingly AI-driven world. Collaborating closely with Marketing, Analytics, and Engineering teams, you'll turn innovative ideas into scalable, data-driven acquisition strategies that drive business growth.
What You’ll Do
- Own and Scale ChatGPT Ads: Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets.
- Build with AI: Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test.
- Run Structured Tests: Run structured tests on bidding, context hints, ad formats, and landing pages.
- Understand Conversational Advertising: Understand how advertising in a conversational environment differs from traditional keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments.
- Make Data-Driven Investment Decisions: Use data to determine which campaigns, verticals, messages, and intents warrant additional investment.
- Embrace Experimentation: Be highly analytical and comfortable operating in a rapidly evolving advertising platform where best practices are still being developed, proactively testing hypotheses rather than relying solely on established playbooks.
- Lead Strategic Projects on Google Ads and Microsoft Ads: Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads.
- Drive Audience and Keyword Research: Conduct thorough audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research.
- Manage Budgets with Smart Bidding: Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS.
- Analyze Campaign Performance: Use Google Ads, Excel, SQL, Power BI
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