Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will have hands-on experience in managing digital campaigns, social media, SEO, email marketing, and lead generation. You will play a key role in driving brand awareness, engagement, and qualified leads through strategic digital initiatives.

From an attitude perspective, these attributes would be a great fit for us:

• Humility
  
• Honesty
  
• Empathy
  
• Creativity
  
• Team player
  
• Growth mindset
  

Shift Timings:

Evening Shift 5:00PM to 02:00AM IST (Non Negotiable, We work mostly with US customers in EST Time Zone)

Responsibilities-

• Manage and schedule social media content to drive engagement and community interaction.
  
• Plan and execute digital campaigns including webinars, newsletters, and outreach initiatives.
  
• Apply on-page, off-page, and technical SEO strategies to boost search engine rankings.
  
• Track and analyze campaign performance using Google Analytics and suggest improvements.
  
• Generate leads through digital outreach, email marketing, and paid/organic campaigns.
  
• Maintain and optimize lead data in HubSpot or equivalent CRM for better marketing-sales alignment.
  
• Design and manage email campaigns via Mailchimp or Mautic to maximize engagement.
  
• Collaborate with cross-functional teams to align marketing efforts with business goals.
  
• Write SEO-optimized blogs to increase organic traffic and search visibility.
  
• Use tools like Hoot suite or Buffer for social media scheduling and automation.
  
• Leverage Apollo or similar tools to identify and engage potential leads.
  
• Possession of certifications in Google Ads, HubSpot, or similar platforms is a plus.
  
  

Requirements

• 3–4 years of experience in digital marketing
  
• Proficiency with tools like Google Analytics, HubSpot, Mailchimp,Hoot suite, Buffer, and Apollo
  
• Strong understanding of SEO, SEM, and content marketing
  
• Excellent written and verbal communication skills
  
• Ability to manage multiple projects and meet deadlines
  
• Google Ads, HubSpot, or other digital marketing certifications are a plus
  
  

Benefits

• Opportunity to work on cutting-edge cloud technologies.
  

• Collaborative and innovative work culture.
  

• Competitive compensation and benefits package.
  

• Career growth and certification support.