New Business Associate

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. We help companies across the UK and Europe build the next generation of financial experiences by giving them secure, reliable access to the financial ecosystem. We identify and engage high-potential prospects, deeply understand their business needs, and help them see how Plaid can unlock real value. We work as one team — collaborative, ambitious, and focused on long-term impact. As a New Business Associate (NBA), you will play a critical role in fuelling the growth of Plaid in the UK and EU by generating high-quality pipeline. You will partner closely with Account Executives to run outreach campaigns, design strategies for account engagement, and open doors to some of the most exciting fintechs in the region. This role is ideal for someone who is curious, driven, and thrives in a fast-paced environment with high standards. You will be responsible for identifying and engaging prospective customers across our key segments. You will work closely with AEs to support account strategy, map organisations, and build strong outbound approaches. You will build personalised, high-quality outreach across multiple channels. You will contribute to team development by supporting onboarding, campaign design, and cross-functional projects. You will develop your commercial skillset in a high-growth, high-support environment. Responsibilities Drive high-quality meetings that convert into qualified opportunities Conduct account research and develop strategic outreach cadences Collaborate with AEs to build and execute account plans Manage pipeline progress through Salesforce and internal tooling Support the go-to-market strategy for UK and EU prospects Contribute to the development of outbound campaigns in partnership with Marketing Participate in team initiatives including onboarding new hires and operational projects Nurture early-stage and dormant opportunities to drive incremental pipeline Qualifications Strong communication skills and the ability to grasp complex concepts quickly Demonstrated drive, resilience, and a proactive approach to problem solving Some experience in a client-facing or commercial role (sales, CS, partnerships, consulting, or equivalent) Comfort working in a high-ownership, high-expectation environment Collaborative mindset and eagerness to learn from peers Curiosity about fintech, APIs, and financial infrastructure Nice to have Experience in outbound sales development or experience working with complex products in a client-facing, target-oriented role. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregna