Partner Marketing Manager

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam.

Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network.

We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas.

Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline.

Responsibilities

GTM Strategy & Planning

Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage

Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement

Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals

Co-Marketing & Campaigns

Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption

Develop scalable content campaigns to engage a broad range of existing partners

Analyze performance data to optimize campaigns and improve ROI across the partner channel

Partner Enablement

Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement

Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content

Ensure partners are launch-ready and confident to sell effectively

Cross-Functional Collaboration

Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging

Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans

Manage timelines, approvals, and dependencies across multiple internal and external stakeholders

Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting

Qualifications

6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing

Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation

Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities

Experience shaping joint messaging with partners and translating pr…