Staff Machine Learning Engineer, Ads Measurement Modeling

Reddit has a flexible first workforce!

The Ads Measurement Org is dedicated to enhancing the efficiency and user-friendliness of our advertising platform. The Measurement Modeling team owns all the Machine Learning solutions for Ads Measurement, including Identity Matching, Identity Graph, Utility Enhancement for Ads Privacy, Modeled Conversion, and new Measurement Modeling Initiative. As critical and complex part, in Identity Modeling, we are building new advanced machine learning solutions, the space resides in intersection of ads stack that interacts with various upstream and downstream systems, it serves critical business needs for monetization and consumer as well, including Measurement & Reporting, Experimentation, Personalization, Delivery, and Safety etc, requires major XFN as well as cross team/org collaborations.

We are looking for an IC5 Staff ML Engineer of Ads Identity Modeling, to define long term direction and drive architecture evolution, be responsible for engineering quality and enforce best practice, lead new exploration and cross-org collaboration in new modeling initiatives, and champion ML/AI innovation to ensure the solutions utilize SOTA ML technology. Our diverse group of engineers, product managers, data scientists, and ads specialists is excited to welcome you on board!

Minimum Qualifications:

• 7+ years of professional software engineering experience, with at least 3+ years focused on ML-driven systems at scale
• Demonstrated experience architecting and building ads measurement modeling solutions leveraging advanced machine learning techniques
• Strong knowledge of various identifiers (cookies, hashed emails, phone numbers, IP addresses, user agents) and their use in identity resolution
• Proficiency in machine learning frameworks (e.g., TensorFlow, PyTorch) and libraries for feature engineering, model training, and inference
• Solid understanding of large-scale data processing, distributed computing, and data infrastructure (e.g., Spark, Kafka, Beam, Flink)
• Proven technical leadership in cross-functional settings, driving architectural decisions and influencing stakeholders (product, data science, privacy, legal)
• Excellent communication, mentoring, and collaboration skills to align teams on a long-term vision for identity resolution

Responsibilities:

• Lead the technical strategy and architecture for our company’s ads identity modeling solutions and other related ads measurement models
• Design and train advanced ML models while ensuring accuracy, scalability, and compliance with privacy requirements, managing trade-offs between complexity, latency, and prediction quality
• Oversee end-to-end ML workflows—from data ingestion and feature engineering to model training, evaluation, and deployment—optimizing fo…