Senior Product Marketing Manager

Scopely is looking for a Senior Product Marketing Manager to join the Royal Lounge Casino team in Bangalore!

At Scopely, we care deeply about what we do and aim to inspire play every day, whether through our work with talented colleagues or through our connection with millions of players around the world. We are a global team of game lovers developing, publishing, and innovating within the mobile games industry.

Royal Lounge Casino is a category-leading free-to-play social casino experience, offering slots, bingo, cards, and more to a large, established player community. Our team is distributed across multiple global hubs, including Bengaluru, Tel Aviv, and Barcelona.

What You’ll Do

The Senior Product Marketing Manager for Royal Lounge Casino will play a pivotal role in bringing together creative, product development, and user acquisition efforts to contribute to the game's success. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and strengthen the game's creative identity in ways that resonate with the market. This role requires a strong understanding of live game dynamics, cross-functional influence, and the ability to turn insights into action aligned with both player expectations and business goals.

• Marketing Strategy & Positioning: Own and evolve the product marketing strategy for Royal Lounge Casino, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate the game in a competitive landscape
• Brand Evolution & Performance Optimization: Lead rebranding and repositioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights
• Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions
• Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn approach to validate hypotheses and optimize positioning over time

What We’re Looking For

• 5+ years of experience leading marketing strategy for mobile games
• Experience leading rebranding, repositioning, or reinvigoration efforts for digital consumer products, preferably games
• Strong foundation in product marketing, with the ability to connect player insights, positioning, and go-to-market strategy, blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes
• Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
• Excellent cross-functional collaboration and communication skills, with the ability to align diverse stakeholders and influence without direct authority
• Comfortable working with marketing data and testing frameworks, with the ability to identify relevant metrics, measure performance, and translate findings into action