Principal Community Manager

Role Overview ServiceNow is seeking a strategic and experienced Principal Community Manager to drive the growth, health, and long-term sustainability of the ServiceNow Community ecosystem. This role owns community engagement strategy, contributor growth, employee participation, gamification, community intelligence, and ecosystem development. The Principal Community Manager will partner across Product, Marketing, Customer Success, Developer Relations, ServiceNow University, and Community Programs to strengthen participation, develop future community leaders, and transform community insights into business value. The ideal candidate combines community-building expertise with strong analytical, program management, and stakeholder influence skills. Responsibilities: Community Growth & Contributor Development Develop and execute strategies to increase community participation, engagement, and contributor growth. Build programs to recruit, activate, retain, and develop contributors across customers, partners, developers, and employees. Create scalable onboarding and engagement experiences that strengthen long-term participation. Establish success metrics covering contributor acquisition, activation, retention, engagement, and quality. Community Health & Engagement Define and manage community health metrics and success measures. Monitor engagement, sentiment, participation trends, and contributor behavior. Identify opportunities to improve community vitality, answer quality, and member retention. Deliver insights and recommendations to leadership based on community performance. Employee & Expert Engagement Develop programs that increase participation from employees, product teams, engineers, and subject matter experts. Partner with stakeholders across the business to improve response coverage and community engagement. Connect customer needs and community discussions with the appropriate internal experts. Community Programs & Advocacy Partner with Community Programs, Events, and Developer Relations teams to translate offline engagement into ongoing online participation. Create post-event engagement strategies that drive contributor growth and retention. Identify high-potential contributors and partner with recognition program owners to surface qualified candidates. Gamification & Community Strategy Own the strategy for community incentives, reputation systems, recognition mechanisms, and engagement programs. Evaluate the effectiveness of engagement programs and recommend improvements that encourage high-quality participation. Partner with platform teams to evolve community growth and engagement initiatives. Vendor & Community Operations Management Manage the relationship with external moderation partners. Establish service expectations, escalation paths, governance processes, and performance measures. Ensure moderation practices align with community standards and business objectives. Community Intelligence Analyze community trends, sentiment, participation patterns, and emerging topics. Translate community signals into actionable insights for Product, Marketing, and leadership teams. Serve as a strategic advocate for community-driven customer and market insights.

To be successful in this role you have: Qualifications: 8+ years of experience in community management, customer advocacy, customer marketing, developer ecosystems, online communities, or related fields. Demonstrated success growing and scaling online communities and contributor ecosystems. Experience building engagement, advocacy, ambassador, expert, or contributor programs. Strong analytical and data-driven decision-making skills. Experience influencing cross-functional stakeholders and driving outcomes without direct authority. Excellent communication, presentation, and executive storytelling skills. Preferred Experience with enterprise community platforms such as Khoros, Bevy, Higher Logic, or similar technologies. Experience designing gamification, engagement, reputation,