Senior Manager, Product Marketing – CRM for Banking

The Role Banking product marketing is a craft unto itself. The product portfolio runs deep, banking buyers are sophisticated, and every promise must stand up to operational, regulatory, and customer-experience scrutiny. This role demands someone who can hold two things at once: a deep command of product marketing and a genuine understanding of what keeps a Head of Banking Operations, Contact Center leader, or Line-of-Business COO up at night. As Senior Manager of Product Marketing for CRM for Banking, you'll oversee the product marketing strategy for ServiceNow’s Banking CRM. You'll be the connective tissue between product teams and the market, translating a purpose-built banking operations platform into narratives that land with banking buyers, equipping sales to win, and ensuring every release cycle produces content and messaging that moves pipeline. And you'll do all of it with an AI-first mindset. Not as a side experiment, as the way you work. The expectation is that AI is woven into how you research, write, launch, and enable, while still preserving the unique story of ServiceNow. You'll set the pace for what modern product marketing looks like inside ServiceNow. What You'll Do Own the product narrative for CRM for Banking. Develop and maintain crisp, compelling messaging for Banking CRM, inclusive of Financial Services Operations. Connect its AI, data, case management, workflow, integration, and governance capabilities to the outcomes banking buyers care about most. Articulate why ServiceNow can connect customer engagement with end-to-end execution across front, middle, and back offices. Drive release cycles from product to market. Partner closely with product management to stay ahead of the Financial Services Operations roadmap, translate new banking capabilities into market-ready messaging, and orchestrate launches that create real momentum. Turn innovation across customer onboarding, customer service, relationship growth, disputes, fraud, complaints, cards, deposits, loans, payments, treasury, and AI-powered banking operations into clear buyer value. Create the messaging that powers banking sales. Develop positioning, proof points, competitive differentiators, and narrative frameworks that give sellers a consistent story for Banking CRM. Make the value tangible for retail, commercial, cards, payments, fraud, treasury, contact center, digital, technology, risk, and operations stakeholders. Support active banking sales cycles with expert positioning. Be the product marketing partner the field can call when a Banking CRM opportunity gets complicated. Bring sharp positioning, competitive clarity, product depth, and fluency in banking operations to strategic pursuits, executive briefings, demos, workshops, and proof-of-value motions. Translate the competitive landscape into clear differentiation. Monitor traditional CRM platforms, workflow and case-management vendors, AI-native entrants, contact center providers, and custom-build approaches. Use AI-powered research to synthesize market signals and maintain differentiation grounded in ServiceNow's ability to orchestrate compliant, end-to-end banking work, not simply manage the front-office interaction. Why This Matters Banking CRM is a strategic growth area for ServiceNow, and Financial Services Operations is central to its differentiation. Where traditional CRMs often stop at the interaction, this product helps banks connect channels, systems, people, and AI across complex customer journeys, from onboarding and servicing through disputes, fraud, complaints, cards, deposits, loans, payments, and treasury operations. This role will shape how the market understands that advantage. If you've been waiting for a role that lets you bring your full product marketing toolkit to an industry you know well, and do it in a way that looks nothing like how product marketing was done five years ago, this is it.

To be successful in this role you have: 7+ years in B2B product marketing or