Sr. Manager, Events Technology

ServiceNow is seeking an experienced and highly skilled Senior Manager, Events Technology to join our Strategic Events team. This role is ideal for a seasoned event technology professional who brings deep platform expertise, strong technical and operational instincts, and a proven ability to lead complex programs within a fast-moving global organization. This individual will work across ServiceNow’s global event portfolio, partnering with internal stakeholders, technology teams, agencies, and vendors to deliver scalable technology solutions and exceptional attendee experiences. The ideal candidate is equally comfortable developing strategy, navigating complex software environments, and rolling up their sleeves to drive execution. What you’ll do in this role: Event Technology Strategy & Execution: Drive technology strategy and execution across major programs within ServiceNow’s global event portfolio. Translate business and attendee requirements into scalable technology solutions and provide experienced leadership across complex, concurrent initiatives. Platform & Integration Leadership: Serve as a subject matter expert across event technology platforms and their supporting ecosystem. Partner across technical and business teams to drive complex integrations, data flows, platform configuration, documentation, governance, and operational readiness. Program & Operational Management: Lead complex technology workstreams from planning through onsite execution and post-event analysis. Develop project plans, manage timelines and dependencies, identify risks, solve problems, and establish repeatable processes that improve quality and scalability. Agency, Vendor & Budget Management: Lead external agencies, technology providers, and professional services partners while managing budgets, forecasting, resource allocation, scope, and performance. Identify opportunities to improve efficiency while maintaining a high standard of delivery. Cross-Functional Leadership: Build strong partnerships across Strategic Events, Marketing, Digital, IT, Sales, Finance, Sourcing, and other stakeholder groups. Bring clarity to complex requirements, influence decisions, and serve as a trusted event technology partner across the organization. Innovation & Continuous Improvement: Stay current on emerging event technologies and industry best practices. Identify opportunities to improve attendee experiences, automate processes, strengthen platform capabilities, reduce operational risk, and scale programs more effectively.

8+ years of progressive experience in event technology, event operations, experiential technology, or related disciplines, preferably supporting large-scale B2B events and global event portfolios. Deep experience with enterprise event technology platforms, with a strong track record working with RainFocus, Swoogo, and Cvent Passkey. Experience with Jifflenow is a plus. Significant experience working within complex software ecosystems and managing integrations between event platforms and enterprise technologies, including CRM, marketing automation, identity, data, mobile, APIs, and other SaaS platforms. Proven ability to independently lead complex, high-profile event technology programs and multiple concurrent workstreams from strategy through execution. Strong program management skills, including project planning, requirements gathering, timeline and dependency management, risk mitigation, documentation, and stakeholder communication. Demonstrated experience managing substantial budgets, agencies, professional services engagements, SaaS vendors, forecasting, and resource allocation. Strong technical aptitude with the ability to understand system architecture, data flows, integrations, dependencies, and platform limitations while translating technical concepts for non-technical stakeholders. Proven success operating within large, highly matrixed global organizations and influencing stakeholders across multiple functions and levels. Excellent wri