Director, Brand Voice & Story

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. This position requires a hybrid work schedule with regular in-person attendance at our Menlo Park office . WHO WE ARE At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud. snowflake.com WHO YOU ARE We’re growing fast and looking for a Principal Creative—a world-class conceptual thinker capable of generating big, moment-making ideas. In this role, you will drive the overarching creative strategy, copy development, scripts, and voice for the Snowflake brand. You will work alongside our talented brand content writers who establish our deep-dive storytelling foundation and our design team who own the visual expression to elevate our collective output with high-concept creative direction. You are plugged into the macro tech landscape and industry trends, constantly hunting for opportunities to insert Snowflake into real-time tech conversations, timely news cycles, and cultural moments that expand our brand’s reach. You like words, but more importantly, you love the big ideas behind them—the concepts that power scripts, defining headlines, and creative briefs. As a visionary writer and a maker at your core, you use words as a strategic tool to solve complex business problems and convey bold ideas with absolute certainty and purpose. This role reports to the VP of Brand Marketing and is part of the larger Brand Marketing function that includes Brand Design, Brand Content, Brand Video, Brand Management, Customer Marketing, and Web Marketing. WHAT YOU’LL DO Creative Writing and Scripting: Function as the lead creative writer and storyteller responsible for script writing, headlines, and foundational brand copy. Voice Activation: Translate Snowflake’s voice into compelling creative across campaigns, events, and experiences. Partner with Brand Design to unify visual and verbal identities, bringing the brand’s bold, straight-talking character to life in every medium. Olympic and Tentpole Activation: Drive the conceptual development for Snowflake’s Olympic content, engineering high-impact, big-idea campaigns tailored for seamless execution across diverse media channels. Campaign and Asset Creation: Work with the internal team and agency partners to build brand campaigns and video assets that engage and educate customers and prospects on the benefits of Snowflake. Creative Naming and Nomenclature: Serve as the lead creative partner for company-wide naming exercises—developing distinct, strategic nomenclature for everything from new products to flagship events and global marketing programs. Event Experiences and Digital Presen