Director, DCP and Partner Marketing Programs

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
The Mission
Snowflake’s partner ecosystem stands as a formidable growth engine, uniquely positioned at the forefront of the data and AI revolution.

Today, thousands of world-class partners are already thriving as they build, co-sell, and innovate within the Snowflake AI Data Cloud. This vibrant community presents a massive opportunity to amplify our collective success. By evolving toward a unified, high-octane marketing engine and sharpening our collaborative storytelling, we can more effectively showcase the distinct competitive advantages that make Snowflake the winning choice for enterprises worldwide.

As Director of Partner Marketing Programs, you will build the system that activates our global partner ecosystem at scale — while shaping the strategic narratives that position Snowflake and its partners as the default choice in the AI data economy.

You will operate at two levels simultaneously:

System builder: architecting repeatable, global partner marketing programs

Storyteller: crafting high-impact joint narratives with our most strategic Data Cloud partners

Why This Role Matters
The next phase of competition in data + AI will not be won by individual products — it will be won by ecosystems.

Snowflake is uniquely positioned with:

A rapidly expanding Marketplace

Deep partnerships across ISVs, data providers, SIs, and hyperscalers

A growing set of AI-native workloads and applications

But winning requires:

Clear, differentiated partner value propositions

Scalable co-marketing engines tied to revenue

Strong product + partner narrative integration

You will define how this comes together.

What You’ll Own
1. Build the Global Partner Marketing Engine

Own and evolve Snowflake’s partner marketing programs (including Partner Activate)

Design a scalable co-marketing framework across partner tiers with clear ROI expectations

Define how partners engage across launches, campaigns, and lifecycle marketing

Create repeatable motions that drive:

Partner-sourced pipeline

Partner-influenced revenue

Marketplace engagement and transactions

2. Lead Data Cloud Product Partner Marketing

Own co-marketing strategy for Snowflake’s Data Cloud product ecosystem (ISVs & data providers)

Define joint positioning and solution narratives that clearly articulate how partners extend the AI Data Cloud

Build and scale Marketplace-first marketing motions to drive preference and consumption

Partner with top-tier ISVs (e.g., Dataiku, Hex, Blue Yonder) to create flagship joint GTM stories

3. Define Partner GTM for Product Launches

Build the partner motion for major product and platform launches

Ensure partners are activated early with clear messaging, content, and campaigns

Translate product innovation into ecosystem-driven growth

4. Drive Cross-Functional Alignment

Partner deeply with:

Product Marketing

Demand Generation

Field Marketing

Alliances & Business Development

Ensure partner narratives are embedded in integrated campaigns, not treated as an afterthought

Align partner strategy with Snowflake Partner Network (SPN) tiers and revenue goals

5. Lead and Scale the Team

Lead a team of Partner Marketing Managers

Elevate the team from program execution to strategic GTM leadership

Build a culture of accountability, measurement, an…